Yes, you can upgrade to the new Amazon WebStore. You will need to register using the registration and setup wizards that will guide you through the process of creating your new WebStore. Amazon provides an upgrade task list and tools to help move your data and settings to your new Amazon WebStore.

Checkout by Amazon (CBA) is a checkout and payments processing solution that ecommerce retailers can use on any website. Amazon WebStore is a complete product for building, managing and operating a multichannel ecommerce business. Payment processing and fraud protection services are integrated into Amazon WebStore, and do not require any additional setup.

With Amazon WebStore, you have control over the branding and operation of your own website, store and phone ordering, and customer service applications. With Selling on Amazon, you are making your products available for sale on the Amazon.com website. Amazon.com's large volume of customer traffic makes this a great channel for additional sales that the majority of our sellers use in addition to their own branded WebStore. Separate fees apply to sales on the Selling on Amazon program.

Yes, Amazon WebStore delivers the rich features and design flexibility necessary to build and operate sophisticated, high volume websites, and uniquely provides the integrated applications for store and phone ordering, and customer service, that are key to large companies' ability to deliver a personalized, cross-channel customer experience. Amazon WebStore is built on Amazon's highly secure, reliable and scalable infrastructure and allows sellers to confidently manage high volume traffic, spikes in traffic, orders and catalog size.

This new generation of Amazon WebStore gives you more control over the design and operation of your ecommerce business, integrated multi-channel applications for store and phone ordering and customer service, and new capabilities to help grow sales faster. It is much easier to load product data and start selling online, and you can now sell in more categories. Several new features help drive more traffic and increase conversion, such as mini detail page, high up sell cart, branded check out pipeline, guest check out and product image zoom. Most importantly, the Amazon Selling Coach provides expert ecommerce advice to help grow sales.

Amazon WebStore is a comprehensive, full-featured ecommerce product that enables companies of all sizes to build and operate an ecommerce business. Amazon WebStore manages every aspect of running an ecommerce business from design and merchandising, to catalog and inventory management, to checkout and payment processing with fraud protection. It uniquely combines easy-to-use tools for fast implementation, with full flexibility and control of branding, design, merchandising and customer experience. Amazon WebStore also enables companies to deliver a personalized, cross-channel experience with applications for website, store and phone ordering, and customer service, and provides a single interface for unified management and visibility across all channels. WebStore incorporates Amazon's ecommerce expertise for ongoing success, easily integrates with other Amazon services like Selling on Amazon and Fulfillment by Amazon, and leverages the strength, security and reliability of Amazon's infrastructure.

If you choose to use Amazon.com Accounts for your WebStore, any customers who have an existing Amazon.com account can purchase products from your WebStore by using their Amazon.com credentials. If you choose Amazon.com accounts, you can allow tens of millions of Amazon customers to readily use their Amazon.com credentials to checkout on your WebStore. Customers who don't have an existing Amazon.com account can also sign-up for an Amazon.com account in your WebStore and use those credentials for future purchases in your store as well as on Amazon.com. Once you have chosen your account type, it cannot be changed.

No. Your customers are not required to checkout using an Amazon.com account. Amazon WebStore offers you the option to select whether your customers create accounts specific to your ecommerce business (referred to as Amazon WebStore Accounts) or to select whether to leverage Amazon.com accounts, allowing tens of millions of Amazon customers to readily use their Amazon.com credentials to checkout on your WebStore. During the initial configuration process, you will have the option to select which account type best meets the needs of your business.

If you choose to use Amazon WebStore Account type, the customers will need to create an account unique to your site. You can also use your own branding on the check out pages. Customers cannot use their Amazon.com credentials on your site or credentials from your WebStore for shopping on Amazon.com. Once you have chosen your account type, it cannot be changed.

Not yet. Although the Checkout by Amazon (CBA) service is not included with Amazon WebStore, payment processing and fraud protection services are already built into the Amazon WebStore platform and leverages the same payment technology utilized by CBA.

Yes, the products in your Amazon WebStore can instantly be made available for Fulfillment by Amazon (FBA) (subject to certain restrictions). With FBA, you store your products in Amazon's fulfillment centers, and Amazon directly packs, ships, and provides customer service for these products.

Payment processing is built-in to Amazon WebStore and there is no need to acquire an external merchant account or payment processing software such as a payment gateway. Payments are collected when you ship your items. You can run a number of payment reports from the "Reports" tab in the Seller Central administration.

Orders are automatically listed and managed through the "Orders" tab in the Seller Central administration. You can also run various order reports based on a time period and whether or not an order has shipped.

Amazon WebStore allows you to add products through the "Inventory" tab in the Seller Central administration using either an "Add a Product" form or a flat-file feed to upload a large number of products.

Amazon WebStore provides you a single, unified interface to manage your design, catalog, inventory, orders and ongoing administration. This "Seller Central" environment also allows you to manage other Amazon Services you may utilize, including Selling on Amazon and Fulfillment by Amazon.

Yes, with Amazon WebStore you are free to sell on any online channel you choose including other marketplaces, shopping comparison sites and search engines.

Yes. Certain products are restricted based upon state and federal laws, such as firearms and livestock. The Amazon WebStore Business Solutions Agreement provides details on product restrictions.

When you first set-up your Amazon WebStore you can choose a feature called Amazon.com Accounts to allow tens of millions of existing Amazon customer to shop and purchase from your WebStore. By selecting this account type, we protect both the customer and your business from fraud with the Amazon A-to-Z Guarantee (some restrictions apply). If you choose Amazon WebStore Accounts, by which your customers register an account specific to your WebStore, the A-to-Z Guarantee does not apply; however, you will continue to benefit from the fraud protection services associated with payment processing.

Amazon WebStore is hosted on the same infrastructure that hosts Amazon.com. Amazon leverages the latest security technology including a dedicated, VeriSign secure socket layer (SSL) certificate for each Amazon WebStore to ensure all sensitive customer and payment data is encrypted.

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No. As a hosted software solution, you will not have to process or manage upgrades. New features and functionality will regularly become available for you to utilize and deploy for your ecommerce business.

No. Amazon provides hosting services for no additional cost.

Yes, reports from your WebStore can be exported in a standard format such as .CSV to third party applications.

Amazon WebStore does not require technical expertise to build a professional and uniquely branded website. However, for greater sophistication in design, WebStore provides a rich set of tools, such as Cascading Style Sheets (CSS), that can be edited to provide a unique look and feel applied across the website. There are numerous widgets available in a template manager that allows you to add custom features, including those built with HTML and Flash. Amazon WebStore also supports development using Java script for even richer site functionality. Atmosphere Solutions has the added expertise in helping you with customizing the WebStore design.